In short: Bakers, cake designers and pastry businesses in Nigeria use ENB to quote custom cakes with size, flavour, design and delivery as separate lines, take deposits, run pre-order campaigns before Valentine's, Mother's Day and December, and watch flour, butter, sugar and packaging costs against sales.
Custom orders with deposits
A custom cake is a small project: tiers, flavour, filling, design work, toppers and delivery. Put each on its own line in a quote, add the deposit you need to start (many bakers take 50 to 70%), and let the customer accept online. When the deposit lands, record it; the balance is due before pickup or delivery. Your receipt and the customer's balance are always clear, even when the order details were agreed over ten WhatsApp voice notes.
Pre-order campaigns before every peak
- Two to three weeks before Valentine's, Mother's Day, Christmas or Eid: an email with the menu, prices and order deadline.
- One week before: a reminder.
- Two days before: a "last orders" SMS to people who opened but didn't order.
Watch your margins
Ingredient prices move fast. Record flour, sugar, butter, eggs, boards and boxes as cost of sales and compare with sales each month. When prices rise, check your prices with the profit margin calculator before you lose money on every cake.
Frequently asked questions
How do I price and quote a custom cake?
List size, flavour, design work and delivery as separate lines, add a deposit, and let the customer accept the quote online before you start.
When should I send festive emails?
Two to three weeks before the date, with a reminder a week before and a last call two days before.
How do I know if I'm making money on cakes?
Record ingredients and packaging as cost of sales and compare with sales; your margin should stay steady even when prices rise.