In short: Restaurants, food vendors, cloud kitchens and caterers in Nigeria use ENB to send a weekly menu or offer by email and SMS, quote and invoice catering and event orders with deposits, and compare daily sales with food, gas and packaging costs.
Bring regulars back every week
Food businesses live on repeat orders. Collect customers' emails and numbers with a QR code on the table, the takeaway bag or the delivery receipt, then send one short message a week: this week's specials, a weekend combo, or a reminder that Friday orders close at noon. Keep it consistent; the same day each week trains people to look for it.
- Weekly menu email with photos and an "Order on WhatsApp" button.
- Lunchtime SMS to office customers on Thursday or Friday mornings (keep it under 160 characters).
- Birthday treat automation: a free drink or small chops on their birthday week.
Catering and event orders
Weddings, burials, office lunches and parties need a written quote: menu, number of guests, price per head, servers, transport, and the deposit to confirm. When the client accepts online, convert it to an invoice; record the deposit and the balance due before the event date. Corporate clients often need your TIN and VAT on the invoice; both are set once.
Numbers to watch
- Daily sales vs food, gas and packaging costs: your food cost percentage should be stable week to week.
- Supplier bills and when they're due (market women and distributors on credit).
- Profit by month, especially around December and the wedding seasons.
Frequently asked questions
How can a restaurant get more repeat customers?
Collect emails and numbers at the counter or on delivery receipts, then send a short, consistent weekly message with the menu and one offer.
How do I invoice a catering client?
Send a quote with menu, guests and price per head, take a deposit, then convert it to an invoice with the balance due before the event.
Can I track food costs?
Yes. Record purchases with categories such as foodstuff, gas and packaging, and compare them with sales in the profit and loss report.