In short: Boutiques, fashion brands, tailors and retail shops in Nigeria use ENB to send new-arrival and sale campaigns by email and SMS, invoice custom, aso-ebi and bulk orders with deposits and balances, and track sales against stock, fabric, rent and delivery costs, all from a phone.
Messages that sell new stock
- New arrivals: three to six photos, prices and one "Order on WhatsApp" button, to your whole list.
- VIP early access: a segment of customers who spent above an amount in the last six months gets the drop a day early.
- Restock alerts: a tag for "asked about size 14" or "wants the green bubu", so the right people hear when it's back.
- Sale and clearance: email first, then an SMS to people who didn't open, so you only pay for SMS where it's needed.
Custom orders, deposits and aso-ebi
Custom and aso-ebi orders are where money gets lost: a customer pays half, the balance is forgotten, and nobody can find the WhatsApp message. Send a quote with fabric, sewing and delivery as separate lines; when it's accepted, turn it into an invoice and record the deposit as a part payment. The balance stays visible under "who owes you" until it's paid, with reminders going out automatically. For a family aso-ebi order, one invoice per buyer keeps it clean.
Numbers to watch
- Sales by month, so you buy stock before festive peaks (December, Easter, wedding season), not after.
- Cost of sales: fabric, accessories, tailoring and packaging, to see your real gross margin. Use the profit margin calculator when you price a new line.
- Delivery and dispatch-rider costs, which quietly eat into small orders.
Frequently asked questions
How do I announce a new collection?
Send an email with a few photos, prices and one clear button to order, to your whole list. Two days later, send a short SMS to people who didn't open.
How do I handle deposits for custom orders?
Invoice the full amount and record the deposit as a part payment. The balance stays visible until it's paid and reminders follow up for you.
Can customers order on WhatsApp from my email?
Yes. Add a button that opens a WhatsApp chat with your number and a pre-written message; build the link with our free WhatsApp link generator.