Guides

Guides for Nigerian small business owners

Straight answers on marketing, getting paid and keeping your books, written for business owners, not experts.

Each guide answers one question first, then walks through the details with Nigerian examples in naira. They're written by the ENB Technologies team and dated, and we update them when rules or prices change.

Send bulk email without landing in spam

Why bulk email from Gmail lands in spam, and the steps Nigerian businesses take to reach the inbox: authentication, clean lists and good content.

SPF, DKIM and DMARC for small businesses

What SPF, DKIM, DMARC and BIMI are, why Gmail, Yahoo and Outlook require them, and how a Nigerian small business sets them up, explained without jarg…

How to create a professional invoice in Nigeria

What a Nigerian invoice should include (TIN, 7.5% VAT, bank details), a worked example, invoice vs receipt vs quote, and how to get paid faster.

How to write a receipt

What a business receipt must show, a sample receipt, deposits and part payments, receipts vs invoices, and issuing receipts for bank transfers.

How to get customers to pay on time

How Nigerian small businesses get paid faster: clear terms, deposits, easy payment details, a reminder schedule with scripts, and weekly reviews.

Bookkeeping for a small business in Nigeria

A simple bookkeeping method for Nigerian business owners: separate accounts, a daily cashbook, categories, monthly reconciliation and profit.

Email marketing for Nigerian businesses: beginner's guide

How a Nigerian small business starts email marketing: build a list with consent, what to send and how often, automations and measuring results.

Get more repeat customers with email, SMS and WhatsApp

A practical plan to bring customers back: which channel to use for what, a monthly calendar, automations and what to measure. Nigerian examples.

Bulk SMS and DND in Nigeria explained

What DND is, why promotional SMS doesn't reach DND numbers, transactional vs promotional routes, Sender IDs, SMS pages and how to send properly.

WhatsApp Business app vs WhatsApp Business API

The free WhatsApp Business app vs Meta's WhatsApp Business Platform (API): broadcasts, templates, the 24-hour window, costs and when to switch.

How to collect customer emails in your shop

Ten ways Nigerian shops, salons and restaurants collect customer emails and numbers with consent: QR codes, receipts, bios, events and scripts.

Abandoned cart recovery for Nigerian Shopify stores

Why Nigerian shoppers abandon carts, a three-message recovery flow (email and SMS) with examples, and how to set it up with Shopify and ENB.

Cash flow basics for small businesses

What cash flow is, why profitable businesses run out of money, a 13-week cash forecast, and how Nigerian SMEs speed up money in and slow money out.

How to price your products: markup vs margin

How to price products and services: full cost, markup vs margin, target margins, VAT and rising costs, with naira examples and a free calculator.

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