In short: A WhatsApp click-to-chat link looks like https://wa.me/2348031234567?text=Hello. Use your full number in international format without +, spaces or the leading 0 (0803 123 4567 becomes 2348031234567), and add your message after ?text=, URL-encoded. This generator does the formatting for you and tests the link.
Where to use your WhatsApp link
- Instagram, TikTok and X bios ("Order on WhatsApp").
- Your website's contact button, and in every email campaign footer.
- Flyers, receipts and shop signage, as a QR code (paste the link into any QR code maker).
- Google Business Profile and Facebook page.
- Invoices: ENB adds a WhatsApp share button to invoices and receipts on paid plans.
Pre-filled messages that help you sell
A pre-filled message tells you where the customer came from and what they want:
- "Hello, I saw your new arrivals on Instagram and I'd like to order"
- "Hello, I'd like to book an appointment for braids this Saturday"
- "Hello, I want a quote for 150 guests on 14 December"
Keep it short: customers can edit it before sending.
Click-to-chat vs WhatsApp Business Platform
A wa.me link opens a chat with your number in the customer's WhatsApp; you reply from your phone. It works with the regular WhatsApp and WhatsApp Business apps. Sending broadcasts and automated messages at scale needs the WhatsApp Business Platform (see WhatsApp marketing on ENB and WhatsApp Business vs API).
Frequently asked questions
How do I create a WhatsApp link with a message?
Use https://wa.me/ followed by your number in international format (no +, no leading 0), then ?text= and your URL-encoded message. This tool builds it for you.
How do I write a Nigerian number for wa.me?
Drop the leading 0 and add 234: 0803 123 4567 becomes 2348031234567.
Does the link work without WhatsApp Business?
Yes. It works with any WhatsApp account.
Can I make a QR code from the link?
Yes. Copy the link into any QR code generator and print it on flyers, receipts or your shop door.